Just as a Word Processing application eases the typing task, a Content Management System (CMS) facilitates the creation and maintenance of a Website. Key in this is hiding the underlying complexity from users making it possible for business owners and/or their staffs to add to and modify their Website content without continued reliance on a skilled and expensive Webmaster. The longer list of reasons to use a CMS include:
- Handle ongoing site additions and revisions with minimal technical skills.
- Reduced initial site creation costs.
- Reduced long-term site maintenance costs.
- These sites just “work” with minimal crashes, service interruptions, hacks and technical issues leading to lower non-dollar costs (people time, down time, lost business opportunities, etc.).
- Collaborative site maintenance (with differing granular permission levels specifying who can do what).
- Hold new content in a non-public “draft” mode until it’s approved to “publish” (take live).
- Automatic enforcement of a site-wide consistent look and feel.
- Numerous appearance options via free and commercial site “theme” choices (periodically refresh your site’s look leaving all of your previously created content intact).
- Numerous add-on capabilities via free and commercial site “plug-ins” (add sophisticated functionality at a tiny fraction of the cost of comparable custom programming).
- Extensive documentation and self-help resources.
- Numerous support resources (you’ll never be held captive by a single individual that’s the only person that “understands” your site).
Hopefully the advantages of using a CMS are clear. Step two is selecting the right Content Management System!
I collaborate effectively with clients all over the world using telephone, Email and live screen sharing ... ask for a reference list. You can contact me right now at 505.750.4728 or PatRiley@DigitalPersonalities.com!
